Francesco Lauriola

job title

UX Designer

Five years designing complex product ecosystems in tech and IoT. Currently leading design for Arduino Cloud, Arduino's connected-device platform.

more stuff about me
Backlit profile portrait of Francesco Lauriola in silhouette against a warm amber background.
company Qualcomm (Arduino)
based in Italy
focus UX, UI, IxD
also AI prototyping, Arduino prototyping, Sound Design

Selected projects

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Project cover: Nesso desk assistant.
work in progress

Nesso desk assistant

A desk assistant on the Arduino Nesso N1 that keeps me focused and productive, without asking my computer for a single permission.

Side project Sep 2026 Concept, IxD, prototyping
Project cover: Arduino Cloud white labelling settings.

Arduino Cloud — White Labelling

A quick and easy way to customize Arduino Cloud's UI for our business customers, using just one color picker.

Arduino 2025 UX, UI & AI prototype
Project cover: Arduino Cloud Dashboards redesign.

Arduino Cloud — Dashboards

Grounded in six months of real usage data, and validated after launch with the product's first CSAT survey.

Arduino 2024 UX & UI
Project cover: AI for everyday life, öiō × CIID workshop on Lake Como.

CIID — AI for everyday life

A statue that hears, moves and reacts to a hug, built to explore how AI can make objects respond to natural, human interactions.

öiō × CIID Oct 2023 IxD, AI, coding, physical prototype

Get in touch

Always happy to talk about Design & tech... but also food, physics, art, music and sports (yeah, basically whatever).

You can write me an email or connect with me on LinkedIn.